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How to Set Up Google Business Profile for Your Salon
Google Business Profile is essential for local visibility. Learn how to claim and optimize it.
Atto Team•
Why Google Business Profile Matters
When people search "salon near me" or "[city] hair salon," your Google Business Profile shows up. It's free local advertising.
Setting Up Google Business Profile
Step 1: Claim Your Business
- Go to business.google.com
- Search for your business
- Claim or add your business
- Verify by postcard, phone, or email
Step 2: Complete Your Profile
Add:
- Business name (exact match to signage)
- Address
- Phone number
- Website
- Hours
- Services and pricing
- Attributes (accessibility, payment options)
Step 3: Add Photos
- Exterior sign
- Interior photos
- Team photos
- Work samples
- Update monthly
Step 4: Get Reviews
- Ask happy clients
- Respond to all reviews
- Address concerns publicly
Optimizing for Local Search
Use Keywords
Include service terms in your business description.
Post Regularly
Use Google Posts for:
- New services
- Promotions
- Events
Answer Questions
Check and answer questions in your profile.
What to Track
- Search views
- Direction requests
- Website clicks
- Phone calls
Quick Wins
- Upload photos today
- Request your first review
- Add your booking link
Start today. Local visibility is essential.