How to Collect and Use Customer Feedback

Why Feedback Matters

Feedback helps you:

• Identify problems early
• Improve client satisfaction
• Make better business decisions

How to Collect Feedback

1. Post-Appointment Surveys

Send automatically after each visit:

• "How was your service today?"
• Rating 1-5
• Open comments

2. Review Requests

Ask satisfied clients to leave reviews:

• Google
• Facebook
• Yelp

3. Informal Check-Ins

After a big service:

• "How are you enjoying your new color?"

4. Social Media Polls

Quick questions on Instagram/TikTok.

Using Feedback Effectively

Categorize Responses

• Service quality
• Staff performance
• Cleanliness
• Booking experience

Track Over Time

Review monthly:

• What's improving?
• What's declining?

Take Action

When someone flags an issue:

• Follow up personally
• Make changes
• Follow up again

Responding to Negative Feedback

1. Thank them
2. Apologize sincerely
3. Ask how to fix it
4. Make it right
5. Follow up

Making It Easy

Atto sends automatic feedback requests after appointments. Start collecting today.